What does the Hitachi Group promise to its shareholders?
In March,1999, Hitachi, Ltd. confronted a crisis with severe financial deficits. To deal with these difficult business conditions, the management sought to move forward by uniting the Hitachi Group into a single-minded company. Another effort was to create a competitive edge and set apart the Hitachi Brand from other companies. This led to the formation of a brand creation project and establishment of message “Hitachi Brand Platform” that could be consistently communicated by all Hitachi Group employees.
The "Hitachi Brand Platform" is not only for our customers, but also for listening to the voice of our competitors´ customers, and making them think, “So, that´s what Hitachi is striving for?" Hitachi also surveyed management and rank-and-file employees, so that the image of “How would you like to see Hitachi become?" could be thoroughly refined. As a result, the core identity of the Hitachi Group emerged, based on the Hitachi´s DNA of “Trust" and “Technical Capability" built up over many years. It also expresses our commitment to act as a catalyst for a changing society and continually challenging ourselves to discover new value and possibilities.
