The word "inspire" is a combination of the Latin preposition in and the Latin verb spirare, meaning "to breathe”. Besides, it has several other meanings, like “to breathe in" and "to encourage”, and some associated with life, such as "to uplift the spirit" and "to invigorate”. Nothing was put after the word "Next" in order to inspire our stakeholders, and all those who read our Corporate Statement, to imaginatively fill in the blank that follows with a word like "Era", "Society", "Idea", "Product", "System", or "Solution”. Our primary aim is to have others’ share in the composition of the Hitachi Brand Statement.
"Inspire the Next" refers to Hitachi being a new breath of air that will infuse the next generation and future societies, and expresses our attitude of applying the "pioneering spirit" of the Hitachi Group to confront the challenges of that next generation. The Hitachi Brand Platform states the intention, "Hitachi intends to be the catalyst for a changing society. As the society changes, so will Hitachi." This statement embodies Hitachi Brand’s intention to continually transform itself through constant innovation as we move into the next generation.
