Film Highlighting Hitachi’s Corporate Citizenship among Top Honorees in First Annual Competition
--Hitachi’s True Stories “Ripple Effect” Takes 2nd Place in Corporate Citizenship Film Festival--
TARRYTOWN, New York, April 13, 2009 – Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT / TSE: 6501) today announced that the company’s “Ripple Effect” film (www.hitachi.us/truestories) was a 2nd place winner in the first annual film competition hosted by The Boston College Center for Corporate Citizenship. The Corporate Citizenship Film Festival encouraged corporations to submit company films highlighting corporate social responsibility initiatives.
Twenty-five leading and highly recognized companies were selected as finalists. The winners of the competition were announced during the Center’s 2009 International Corporate Citizenship Conference held in San Francisco.
Hitachi’s documentary film was launched in 2008 as part of the company’s True Stories branding campaign. The film highlights Hitachi’s unique approach to corporate philanthropy and community partnerships. The Hitachi Community Action Partnership (HCAP), founded in 1987, is a partnership with The Hitachi Foundation and Hitachi Group companies across North America.
Teams of Hitachi employees, known as Community Action Committees (CACs), identify priority issues facing their communities and coordinate philanthropic and volunteer actions in response. The featured film, “Ripple Effect,” highlights the work of Hitachi’s Southern California Regional Community Action Committee – one of 33 CACs throughout North America – as an example of the depth and breadth of the Hitachi approach to community engagement.
“We are very proud of our community involvement and volunteerism efforts in North America,” noted Tadahiko Ishigaki, Hitachi’s Chief Executive for the Americas. “In fact, the programs and all activities organized by Hitachi Group companies with CAC’s are led by employees with the support of management, not dictated by management.”
According to Mr. Ishigaki, the “Ripple Effect” film eloquently describes Hitachi’s giving philosophy and the significant impact our employees make in their local communities.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, electronic contract manufacturing services, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501) headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at www.hitachi.com.
The Hitachi Foundation was established by Hitachi, Ltd. in 1985. Governed by an independent Board of Directors composed of highly accomplished Americans, the Foundation’s broad purpose is to discover and expand business practices that measurably improve people’s lives while also enhancing business value. For additional information about The Hitachi Foundation, visit the Foundation’s web site at www.hitachifoundation.org.
Hitachi America, Ltd.