News Releases

6/12/2008

Thin Is In for Summer: Hitachi's New UltraThin Line of Displays Now Available

-- Hitachi is First-to-Market with Much Anticipated “1.5” Displays--

NEW YORK, June 12, 2008 — As the rest of us work hard to get “swimsuit ready” for summer, Hitachi Home Electronics (America), Inc. already has a leg up with its new “1.5” family of Ultra Thin Displays. For the first time, these svelte and sexy new LCDs are available for retail purchase by U.S. consumers.

Unveiled to rave reviews at the Intl. CES in Las Vegas in January of this year, the 1.5 displays – so named due to their sleek 1.5-inch depth – continue to generate excitement and momentum, particularly now as consumers are able to purchase these slim, stylish displays through retail and specialty Audio/Visual (AV) dealers nationwide for the first time.

Available in four screen sizes (32-inch, 37-inch, 42-inch and 47-inch), the 1.5 displays embody an array of Hitachi’s engineering breakthroughs, which have resulted in an award winning design, unrivaled thinness and outstanding picture quality. From the patented ventilation technology to the backlight, power supply and unique crystal frame, the innovations found in the 1.5 line represent Hitachi’s achievements in areas as diverse as automotive design, server systems and optical R&D.

The new 1.5 line is further differentiated by its appealing design that, importantly, extends a complete 360 degrees around. So whether the displays are seen from the front, a side angle or from the back, the elegant lines and distinctive aesthetics demonstrate an attention to detail that make the displays the ideal complement to a luxury lifestyle.

Another important first: Hitachi has now outlined the pricing structure for the new 1.5 line, which will be offered in Director’s Series (X) and Ultra Vision (V) models. Pricing and availability for each model is as follows:

Director’s Series™ Models

Model

Screen Size

120Hz Reel120™

Audio Video Center

Resolution

Warranty

Pricing & Availability

UT47X902

47”

Yes

Optional

1920x1080p

2 years

$4,699
September

UT42X902

42”

Yes

Optional

1920x1080p

2 years

$3,699
May

UT37X902

37”

Yes

Optional

1920x1080p

2 years

$2,999
April

UT32X812

32”

Yes

Optional

1366x768p

2 years

$2,299
August

UT32X802

32”

No (60Hz)

Optional

1366x768p

2 years

$1,999
March

UltraVision – V Series Models

Model

Screen Size

120Hz Reel120™

Audio Video Center

Resolution

Warranty

Pricing & Availability

UT47V702

47”

Yes

Optional

1920x1080p

1 year

$4,499
September

UT42V702

42”

Yes

Optional

1920x1080p

1 year

$3,499
July

UT37V702

37”

Yes

Optional

1920x1080p

1 year

$2,799
July

UT32V502 & UT32V502W

32”

Yes

Optional

1366x768p

1 year

$2,099
August

UT32A302 & UT32A302W

32”

No (60Hz)

Optional

1366x768p

1 year

$1,799
August

ABOUT HITACHI

Hitachi Home Electronics (America), Inc., Consumer Group subsidiary of Hitachi America, Ltd., markets high-definition plasma and LCD flat panel televisions and monitors, as well as Blu-ray Disc™, DVD and HDD camcorders.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories.  For consumer products, please visit www.hitachi.us/tv.  For Business products go to www.hitachi.us/digitalmedia.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and provides industrial equipment and services throughout North America.  For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Contacts

Tamara Deschryver
Hitachi America, Ltd.
(619) 591-5413
tamara.deschryver@hal.hitachi.com

Cecile Ashby
Current Lifestyle Marketing
(713) 513-9562
cashby@currentlm.com