News Releases

-- Hitachi is First-to-Market with Much Anticipated “1.5” Displays--

NEW YORK, June 12, 2008 — As the rest of us work hard to get “swimsuit ready” for summer, Hitachi Home Electronics (America), Inc. already has a leg up with its new “1.5” family of Ultra Thin Displays. For the first time, these svelte and sexy new LCDs are available for retail purchase by U.S. consumers.

Unveiled to rave reviews at the Intl. CES in Las Vegas in January of this year, the 1.5 displays – so named due to their sleek 1.5-inch depth – continue to generate excitement and momentum, particularly now as consumers are able to purchase these slim, stylish displays through retail and specialty Audio/Visual (AV) dealers nationwide for the first time.

Available in four screen sizes (32-inch, 37-inch, 42-inch and 47-inch), the 1.5 displays embody an array of Hitachi’s engineering breakthroughs, which have resulted in an award winning design, unrivaled thinness and outstanding picture quality. From the patented ventilation technology to the backlight, power supply and unique crystal frame, the innovations found in the 1.5 line represent Hitachi’s achievements in areas as diverse as automotive design, server systems and optical R&D.

The new 1.5 line is further differentiated by its appealing design that, importantly, extends a complete 360 degrees around. So whether the displays are seen from the front, a side angle or from the back, the elegant lines and distinctive aesthetics demonstrate an attention to detail that make the displays the ideal complement to a luxury lifestyle.

Another important first: Hitachi has now outlined the pricing structure for the new 1.5 line, which will be offered in Director’s Series (X) and Ultra Vision (V) models. Pricing and availability for each model is as follows:

Director’s Series™ Models

UltraVision – V Series Models