News Releases

11/17/2008

Hitachi Launches New Web Site For Its Blu-Ray DZ-BD10HA Just in Time for the Holiday Season

-- Consumers Can Now Purchase Directly From Hitachi Quickly and Securely --

Chula Vista, Calif., November 17, 2008 —Hitachi Home Electronics (America), Inc. will introduce a new sales channel for its award-winning Blu-ray camcorder, introduced last summer, using a direct sales Web site, www.hitachibd.com. Launched on November 17th, the microsite provides a convenient outlet for consumers to purchase the coveted camcorders. The user-friendly site also provides consumers direct online access to help them prepare for the holiday season.

Hitachi’s new Web site will also feature several tools to help educate consumers about the Blu-ray, including an interactive guide that clearly demonstrates all of the key features of Hitachi's Blu-ray hybrid camcorder. The site will also feature an RSS feed that will provide visitors with up-to-date news, information and updates.

Additionally, the new portal allows Hitachi consumers to purchase and checkout quickly and securely with their newly-purchased Blu-ray camcorder. The site is secure and safe where privacy is always guarded and personal information never stored.

“Our new Web site is a great way to provide consumers with options for buying the DZ-BD10HA. The convenience of it all allows consumers to purchase a Hitachi Blu-ray camcorder all with a simple click of a mouse,” said Daniel Lee, Vice President of Marketing. “This is a great solution for people trying to avoid the holiday crowds in shopping centers.”

The Hitachi model DZ-BD10HA model Blu-ray Hybrid with built-in 30GB hard disk drive (HDD) is priced at a Manufacturers Advertised Price (MAP) of $1099. The camcorder has been available in North America since September 2008.

Several key features of the DZ-BD10HA include:

Three Format Hybrid Compatibility
The camcorder has the versatility of being able to record HD video onto three separate formats (Blu-ray Disc, Hard Drive, SDHC) and provides the flexibility and ease of playback and long recording time all in one camcorder.

7 Mega Pixel CMOS Image Sensor
The built-in CMOS image sensor is designed to record the highest resolution video with effective 4.67 mega pixels while minimizing distortion and artifacts to ensure the most clear and vibrant high definition picture. Additionally, the camcorder is also capable of capturing 6.22 mega pixel stills onto an optional SD or SDHC card.

One-Touch Dubbing
With the push of one button the user can transfer HD video from the SDHC card or hard drive to a Blu-ray disc all within the camcorder; this eliminates the need to turn on a computer.

Face Detection
This feature automatically detects and focuses on the face to provide true-to-life color accuracy and sharp picture quality to the user.

O.I.S. (Optical Image Stabilization)
O.I.S. automatically detects and cancels camera shake by accurately stabilizing the lens to produce the most sharp and vibrant picture possible.  

ABOUT HITACHI

Hitachi Home Electronics (America), Inc., Consumer Group subsidiary of Hitachi America, Ltd., markets high-definition plasma and LCD flat panel televisions and monitors, as well as Blu-ray Disc™, DVD and HDD camcorders.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For Business products go to www.hitachi.us/digitalmedia.  

For consumer products, please visit www.hitachi.us/tv.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at www.hitachi.com

Contacts

Tamara Deschryver
Hitachi Home Electronics (America), Inc.
(619) 591-5413
tamara.deschryver@hal.hitachi.com

Cecile Ashby
Current Lifestyle Marketing
(713) 513-9562
cashby@currentlm.com