News Releases

11/23/2010

Hitachi Electronic Devices (USA), Inc. Names L. Thomas Heiser as President and CEO

-- Hitachi Veteran With Vast Knowledge of Global Markets Has Keen Eye On The Future --

LAWRENCEVILLE, Georgia, November 23, 2010 – Hitachi Electronic Devices (USA), Inc. announced today the appointment of L. Thomas Heiser as President and CEO. Mr. Heiser’s appointment is effective December 1, 2010.

Mr. Heiser replaces Mr. Noboru Toyama, currently President and CEO, who will assume the role of Director of Environmental Affairs for the company.

During his 24-year career at Hitachi, Mr. Heiser has worked in all areas of the electronics business. Most recently, Mr. Heiser served as Senior Vice President and General Manager for the company. Mr. Heiser has played an instrumental role in the development and growth of the display products market for Hitachi Electronic Devices (USA), Inc. both in the United States and globally. Under Mr. Heiser’s leadership, Hitachi Electronic Devices (USA), Inc. experienced double-digit growth in sales for its display products. The company also expanded into new markets and established a design center in Greenville, SC where value-added services for Hitachi’s LCD products are created and new products are developed.

“I am truly honored by this appointment. I know Hitachi Electronic Devices (USA), Inc. has a great product line-up, a creative product development team and the ingenuity and sophistication to be a key player in the rapidly evolving, world-wide electronics market,” said Mr. Heiser.

Throughout his career with Hitachi, Mr. Heiser has held various positions, mainly within the sales and sales management areas. From 1986 to 2006, Mr. Heiser was responsible for the sale of Projection TV Picture Tubes globally, as well as several other product lines including Color Picture Tubes, Magnetrons, Magnetic Bubble Memory, CCD line sensors and MOS imaging devices. His responsibilities were expanded in 2004 to include product development. In 2006, he assumed the leadership position for sales, engineering and manufacturing.

In addition to his broad experience in consumer electronics, Mr. Heiser has also worked in the aerospace, medical, gaming and industrial aspects of the business.

Mr. Heiser currently serves on the Board of Directors of Hitachi Electronic Devices (USA), Inc. and he is a past member of the Board of Directors of the EIA’s Electron Tube and Devices Council. Mr. Heiser holds a B.S. in Business Administration from Rockford College. He lives in Lawrenceville, Georgia with his wife, Maryanne and has two sons, Michael and Patrick.

ABOUT HITACHI

About Hitachi Electronic Devices (USA), Inc.

Hitachi Electronics Devices, (USA), Inc., a subsidiary of Hitachi America Ltd., markets and manufactures LCD’s and LCD assemblies to North and South America, focusing on the small and mid size LCD business area, mainly for use in cell phones, gaming, in-flight entertainment, medical use and other industrial applications. For more information, please visit www.hedus.com.

About Hitachi America, Ltd.

Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501) headquartered in Tokyo Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunications systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit Hitachi's website at www.hitachi.com

Contacts

Larry Weidman
Hitachi Electronic Devices (USA)
(864) 299-2673
Larry.weidman@hedus.com


Lauren Garvey
Hitachi America, Ltd.
(914) 333-2986
lauren.garvey@hal.hitachi.com