News Releases

7/17/2000

NASDAQ Marketsite To Use Hitachi High-Definition Plasma Display Monitors For Broadcasts Over Times Square

Jul 17, 2000 09:19 AM

Monitors To Display Network Broadcasts and NASDAQ Ads To Public

BRISBANE, Calif., and NEW YORK, NY, July 25, 2000 - Hitachi America, Ltd. and Hitachi Denshi America, Ltd.'s Broadcast & Professional Group, today announced that Nasdaq "Marketsite" is employing Hitachi's high-end 42-inch plasma displays for broadcast at Times Square. Hitachi's CMP402HDU high-definition plasma display monitors are currently being used by Nasdaq's "Marketsite," a 100-monitor video wall displaying real-time Nasdaq stock quotes in graphical (company logo) format. The screens will be situated in Nasdaq's New York City studio on 43rd Street and Broadway in Times Square and visible to the public. In addition to the first three monitors scheduled for installation in the coming weeks, Nasdaq plans to purchase up to six more of the HD monitors from Hitachi for "Marketsite" in the near future. "Marketsite" also currently uses four Hitachi Z-3000W portable, 4:3/16:9 switchable cameras, as well as an HVD-15 three-CCD color camera for shooting live and/or taped stock market reports and interviews.

According to Wayne Chmieleski, Nasdaq Manager of Broadcast Operations, while the public can currently view on-air talent from several networks in the studio, such as CNBC, CNN and CBS, it is not apparent which network is doing the live broadcast. "With these Hitachi monitors, people can actually look up and say 'There's CNBC up on the monitor, and the anchor is going live,' whereas before it was difficult to associate which network was actually broadcasting," said Chmieleski. "We can also display advertisements if we are hosting an IPO for one of our listed companies, and anyone on the street will be able to view that advertisement. These monitors are extremely versatile and will be used extensively for 'MarketSite'."

As to his preference for the Hitachi CMP402HDU HD monitors over competitive display screens, Chmielski points to the Hitachi unit's brightness, advanced technology, and a wide axis of viewing. In addition, the lightness of the monitors was important in selecting the Hitachi model.

"The Hitachi monitors weigh about 75 pounds, while the competition is at least double that, and in some cases, triple," he said. "I know of one brand that weighs approximately 240 pounds, while another has a cable coming out of the display, and all the processing is done in a separate box that needs to be hidden from view. The Hitachi monitors are also the only ones that can handle a variety of inputs from standard definition to computer inputs."

Currently, Nasdaq's "MarketSite" will display all broadcasts in standard definition, although the Hitachi CMP402HDU monitors were purchased with high definition in mind. "These monitors were selected for our long-term needs as well as our immediate needs," said Chmieleski. "We have a fully digital facility here, and are ready for HDTV. Since the rest of the world is not yet ready, we're still putting our product out in standard definition. When the rest of the world is ready, all we have to do is go through the menu, set it to 16:9 ratio, and away we go."

Chmieleski has been continually impressed with Hitachi's technical service. "Hitachi has been extremely supportive of our efforts here," he said. "Our salesman is always available to answer my questions. While I haven't really needed Hitachi's support often, they are always willing to help out when needed."

About Hitachi

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi America, Ltd., Computer Division, supplies high-performance computer storage products and multimedia products to OEMs, value-added resellers, system integrators and distributors. The division's products include high-capacity hard disk drives and DVD-ROM and -RAM drives, digital multimedia recorders, hand-held computers, LCD projectors, CRT monitors, color laser beam printers and flat panel and plasma displays.

Hitachi Denshi, Ltd. designs, manufactures and markets video cameras for the broadcast television, cable, video production, and industrial markets. For more information, please call (516) 921-7200 or contact Hitachi's web site at www.hdal.com. Full versions of all press releases are posted on the web site.

Editor's Note: Color photographs of the Hitachi HD monitors at Nasdaq's "MarketSite" are available upon request.

For Media/Investor Inquiries, please contact:

Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Robin Hoffman
Pipeline Communications
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pipecomm@aol.com

Lisa Kaye
The Weber Group
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lkaye@ca.webergroup.com

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