News Releases

9/07/1999

Hitachi America, Ltd. and All American Semiconductor, Inc. Join Forces

BRISBANE, CA

BUSINESS WIRE

Sep 7, 1999 11:38 AM

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE:HIT), today announced electronic component distributor All American Semiconductor, Inc. (Nasdaq:SEMI) as an authorized distributor throughout North America for Hitachi's new line of LCD Chassis Monitor(TM) and Plasma Display products.

The new line of Hitachi 15.0-inch and 18.1-inch LCD Chassis Monitor products offer Integrators and Manufacturers an all-in-one, factory optimized LCD display solution that will greatly reduce the design-in process. This innovative approach will allow customers to focus on adding value instead of using valuable engineering resources on designing a display solution from third-party components

"We are extremely pleased to be affiliated with Hitachi, especially with its reputation and commitment to providing leading-edge display solutions. We plan to play a major role in bringing these new products to market," said Bruce Goldberg, president and CEO of All American.

Hitachi America, Ltd. is the first to challenge the traditional LCD component distribution channel with a family of all-in-one chassis monitor(TM) products. In addition, these products offer a solution to those integrators that have been purchasing commercial desktop LCD monitors to strip them apart and utilize the internal components.

All American's flat panel program targets a wide range of markets including industrial, financial, gaming, medical, government, entertainment and kiosk. To meet the tough display performance requirements of these markets, Hitachi's new LCD Chassis Monitor products feature ultra-wide viewing angle, high brightness, high contract, fast response time, and advanced image-processing technologies. All American's experienced team of dedicated flat panel specialists provides the integration services and engineering support needed to meet the technical challenges of these markets.

"We are very excited about the All American Semiconductor partnership as they bring a high degree of market knowledge and strong engineering support which is vital to the growth of the display business," said Motomitsu Sadayasu, vice president of the Computer Division of Hitachi America, Ltd.

In addition to the LCD Chassis Monitor products, All American is authorized to distribute Hitachi's new large-size Plasma display products. The three models are the industry's first 25-inch SXGA plasma monitor with a screen aspect ratio of 5:4, a 41-inch true XGA plasma monitor with a 4:3 aspect ratio, and a 42-inch High-Vision compatible (1024x1024) plasma monitor with a 16:9 aspect ratio. These products will allow All American to expand their current display offering and give them a strategic advantage over other component distributors.

About All American Semiconductor, Inc.

All American (www.allamerican.com) is recognized as the nation's 6th largest distributor of semiconductors and the 15th largest electronic components distributor overall. The company has offices in 34 strategic locations throughout North America. All American's Display Group offers a broad range of standard display products from complete kits (including LCD controller, inverter & cables) to standard integrated open frame, rack-mount and table-top LCD assemblies. All American also specializes in providing custom enclosures designed to exact customer specifications.

About Hitachi

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/.

Hitachi, Ltd., headquartered in Tokyo, is one of the world's leading global electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 7,977 billion yen ($65.9 billion (Note a)). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.

Note: At an exchange rate of 121 yen to the dollar.

For Media/Investor Inquiries, please contact:

Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Terry Kubo
Tel: (650) 244-7902
tatsuya.kubo@hal.hitachi.com

Hitachi, Ltd.
Emi Takase
3-3258-2055
tatsuya.kubo@hal.hitachi.com

All American Semiconductor, Inc.
John Schlatter, 800/222-6001
schlatter@allamerican.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com