News Releases

11/12/1999

Hitachi Partners With Iicon to Bring Flat Panel Displays to Industrial and Medical Applications

Nov 12, 1999 09:15 AM

MORGAN HILL, Calif.--(BUSINESS WIRE)--Nov. 12, 1999-- Iicon to Add Touchscreen Functionality and Other Specialized Features to Hitachi Industrial Displays

Iicon Corporation, the industrial display solution specialists, today announced an agreement with electronics giant Hitachi America, Ltd., Brisbane, Calif., a subsidiary of Hitachi, Ltd. (NYSE: HIT) as an authorized value-added system and product integrator of industrial flat panel displays.

The agreement lets Iicon develop and market specialized, integrated design and application enhancements for Hitachi's line of LCD Chassis Monitor active matrix thin-film-transistor (AMTFT) LCD color display products.

Typical value-added operator display designs include industrial-grade housings and enclosures, specialized mounting configurations and touchscreen-based operator control solutions. All Hitachi-based Iicon operator displays are agency approved and designed to meet NEMA compliance.

"Hitachi chose Iicon because of it's well-established industrial display market focus," said Motomitsu Sadayasu, vice president and general manager of the Computer Division of Hitachi America, Ltd. "We found a development and marketing partner that has in-depth knowledge of and a solid reputation in this important and growing segment."

"Hitachi and Iicon went beyond a simple sales relationship to bring our industrial display expertise to Hitachi's great display products," said Robert Steinberg, Iicon president. "This business partnership gives both companies an advantage in bringing advanced flat panel technology to new market areas."

About Hitachi

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us/

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 7,977 billion yen ($65.9 billion(1)). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.

(1)At an exchange rate of 121 yen to the dollar.

About Iicon

Iicon designs and manufactures high quality operator display products for industrial, medical, scientific and defense applications. Since 1985, Iicon has been combining engineering depth and customer service to deliver innovative off-the-shelf and custom solutions to OEMs and System Integrators. Visit Iicon and its Interactive Display products on the Web at http://www.iicon.com.

All product names and trademarks are the property of their respective companies.

For Media/Investor Inquiries, please contact:

Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920
gerard.corbett@hal.hitachi.com

Iicon Corp.
Robert Steinberg
Tel: (408) 779-7466
rps@iicon.com

Marketing/PR Savvy (for Iicon)
Ford Kanzler
Tel: 650/726-1055
ford@prsavy.com

For all other inquiries please call:
1-800-HITACHI

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at investor.info@hal.hitachi.com