It’s not just the stakes of the game that are big on Super Sunday, it’s everything. Each year, the record-breaking numbers of viewers, in-stadium concessions, and social conversations climb higher and higher. Analysts are faced with data coming from all sides - the infrastructure that powers the stadium, the fans that discuss the action online, and the businesses that profit from all the excitement.

Without the right approach, all of this data can be completely overwhelming. Luckily, Hitachi’s Big Data technology can provide insights to help keep pace with the scale and variety of all this information. Here’s how Hitachi’s Big Data insights can help make sense of the noise.

Big Data Insights for Super Bowl Sunday