News Releases

11/19/2007

HITACHI APPOINTS THOMAS MORRIS TO POSITION OF PC CHANNEL SALES MANAGER

-- Thomas Morris will manage PC distribution for the United States. --

SAN DIEGO, CALIFORNIA, www.hitachi.us, November 19, 2007 — Hitachi America, Ltd., Ubiquitous Business Platform Systems Division, Business Group has appointed Thomas Morris as the company’s new PC channel sales manager. In this position, Thomas will manage PC distribution for the United States.

Thomas has extensive industry experience, having served at Ingram Micro since 1998 as an account manager. In that time, Thomas built a strong customer base consisting of both commercial and government accounts by profiling SMB customers and capturing vendor leads. Mr. Morris has an MBA from Medaille College and a Bachelor of Science in Business Administration from Syracuse University at Utica College.

“As Hitachi increases its sales throughout all audio/video presentation markets, we continue to strive towards building a team that will meet the demands of this dynamic and evolving industry,” said Pete Denes, vice president of sales, Hitachi America, Ltd., Ubiquitous Business Platform Systems Division, Business Group. “The addition of Thomas Morris as PC channel sales manager is a testament to Hitachi’s commitment and to Mr. Morris’ proven excellence and leadership in the industry for almost a decade.”

“It is an exciting challenge to play a crucial role in Hitachi’s growing position as a leader of projector technology for the PC channel,” Mr. Morris said. “I look forward to contributing to the success of the most innovative and dedicated manufacturer in the industry.”

About Hitachi

Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors and camcorders. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.