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Hitachi in the U.S.A.Hitachi in the U.S.A.

Building an integrated electrification ecosystem of the future

(Published 2 February, 2022)

Electrification technology companies are facing challenges such as life-cycle management of new and young products, minimizing soft costs across the value chain, and adapting to rising customer expectations. Moreover, new ecosystems such as charging infrastructure, renewable energy, and second-life applications are taking shape requiring businesses to form effective partnerships.

The Hitachi America Research and Development Division (R&D) has been developing a connected electrification ecosystem management solution that can help electrification technology manufacturers seamlessly integrate with upstream suppliers and downstream service partners and harness big data across the value chain. Using our solution, businesses in the ecosystem can improve the battery assets life cycle performance, achieve deeper customer engagement, and create new pools of value such as data monetization and new digital services revenue.

This year Hitachi America R&D team will demonstrate our solutions at the upcoming Battery Products Expo, a part of NAATBatt 2022 Annual Meeting & Conference, on February 8-10th at Litchfield Park, Arizona.

Our solution addresses the following major requirements of the electrification ecosystems:

  • Workflow automation in the multi-party ecosystem: Effective and trusted information sharing is needed in both upstream and downstream sides as multi-tier transparency can help achieve improved supply chain efficiency and resilience on the supply side, and collaborative partner ecosystem can help improve customer experience and operational efficiencies.
  • Predictive and prescriptive insights: Electrification technology providers and their partners will greatly benefit from predictive insights about battery safety, performance degradation, warranty costs, and supply chain disruptions. Prescriptive insights such as optimal pricing and promotion strategy, operator actions recommendations for product usage can help market products and prolong life of the products.
  • Stakeholder biases: To design out waste and pollution, keep products in use, and regenerate natural systems, stakeholder biases need to be analyzed and effective intervention strategies should be designed. Consumer biases regarding refurbished and repurposed battery products can hamper circularity goals of manufacturers.

Hitachi America R&D solutions are based on the deep experience and technical expertise accumulated across a wide range of industry sectors. Our solution accelerators for asset management, ecosystem integration, multimodal mobility, and circular economy can be used as building blocks to design and develop digital solutions required for electro-mobility and stationary energy storage ecosystems.

Hitachi is a world leader in co-creation (collaborative creation), with an adaptable, end-to-end approach backed by our decades of experience in both information technology (IT) and operational technology (OT). Working together, Hitachi America R&D can help you navigate today’s complex challenges with a co-creation approach that delivers more innovation and value — not only to your business and customers but also to society at large.

We look forward to meeting you at the Battery Products Expo to discover the collaboration opportunities to build an integrated electrification ecosystem together!