Cookie Policy

Hitachi America, Ltd. and its subsidiaries (collectively "HAL", "us" or "we") take users’ privacy very seriously. This Cookie Policy is intended to provide you with the information necessary to manage the Cookies (as defined below) we collect from you while you visit our company website located at (the “Site”)

This Cookie Policy should be read together with HAL’s Online Privacy Statement (together with this Cookie Policy, the "Policy") governing your use of the Site. Please read our Policy carefully to understand our practices regarding your personal data and how we will treat it. For your ease of reference, capitalized terms defined and used in the Policy have the same definitions when used in this Cookie Policy.

By continuing to browse the Site, you are deemed to have agreed to our use of Cookies pursuant to this Policy.

What is a Cookie?

“Cookies” are text files containing small amounts of information that are downloaded to your device when you visit a website.

Cookies allow a website to recognize users, for example, based on the users’ browser log-in data, in order to understand their navigation on different websites.

In practice, the website sends information to a visitor’s browser, which then creates a text file. Every time the same user returns to the same website, the browser retrieves and sends this text file to the website’s server.

How Cookies Make our Site Easier and Safer to Use

Cookies are used for a variety of reasons, including, for example, to improve the functionality and performance of our Site and to protect your privacy when browsing through them.

Hitachi America Ltd. Cookies

HAL wants you to enjoy your experience on our Site. For this reason, when visiting the Site, Cookies are installed on your device’s browser.

When using the Site, data logs of your activity may be collected for the purpose of understanding aggregate usage of Site features and pages, improving the functionality and performance of the Site and to allow us to tailor the content of the Site to suit your interests.

Below, you will find a table explaining the Cookies we use and the purpose for which we use them:

The cookies used by the website might change from time to time and then that would make the Cookie table out of date (Cookies in use for this Website as of March 12, 2024).

Personal Information
Cookie Name Purpose of adding the cookie Duration
Other trwv.uid No description available. 1 year 1 month 4 days
Other trwsa.sid No description available. 1 Hour
Advertisement _mkto_trk This Cookie, provided by Marketo, has information (such as a unique user ID) that is used to track the user's Site usage. The Cookies set by Marketo are readable only by Marketo. 1 year 1 month 4 days
Analytics _ga Google Analytics sets this Cookie to calculate visitor, session and campaign data and track Site usage for the Site's analytics report. The Cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. 1 year 1 month 4 days
Analytics _gid Google Analytics sets this Cookie to store information on how visitors use the Site while also creating an analytics report of the Site’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. 1 day
Analytics _gat_UA-* Google Analytics sets this Cookie for user behavior tracking. 1 minute
Advertisement li_sugr LinkedIn sets this Cookie to collect user behavior data to optimize the Site and make certain content on the Site more relevant. 3 months
Advertisement bcookie LinkedIn sets this Cookie from LinkedIn share buttons and ad tags to recognize browser IDs. 1 year
Advertisement bscookie LinkedIn sets this cookie to store performed actions on the website. 1 year
Functional lidc LinkedIn sets the lidc Cookie to facilitate data center selection. 1 day
Functional UserMatchHistory LinkedIn sets this cookie for LinkedIn Ads ID syncing. 1 month
Analytics AnalyticsSyncHistory Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. 1 month
Analytics _ga_* Google Analytics sets this Cookie to store and count page views. 1 year 1 month 4 days
Functional li_gc Linkedin set this Cookie for storing visitor's consent regarding using cookies for non-essential purposes. 6 months
Necessary BIGipServer* Marketo sets this Cookie to collect information about the user's online activity and build a profile about their interests to provide advertisements relevant to the user. 1 hour

How Can you Manage your Cookies?

If you do not agree with the use of our Cookies on the Site, you can set up your browser settings to limit or exclude its use of Cookies. You may also customize your Cookies settings displayed in our Cookies’ pop-up. Your browser may provide you with information and control over the Cookies. Moreover, you can configure your browser to inform you when a Cookie is being used, giving you the opportunity to accept or reject the Cookie. Your browser’s “help” function will explain how to do this.

If you configure your browser to opt-out from storing Cookies, this might impact your ability to use, or interfere with certain aspects of your user experience on, our Site.

Finally, you also have the option to not use the Site.

How Long Cookies are Stored

Please refer to the above table for Cookie durations. You can also elect to delete Cookies manually by accessing your browser settings at any time.

Links to Third-Party Websites

The Cookie description and settings are only applicable to the Site, which is managed and owned by HAL. If we include a link to an external webpage and you click on it, you will leave the Site and be subject to the settings and policies applicable to that external website. Please be cautious and review the settings and the applicable policies of any external website you may visit, as HAL has no control over such websites’ settings or policies.

More About your Privacy

To find out more about HAL’s privacy policies and practices, please access our Online Privacy Statement or contact us at