News Releases



-- Available in 2008, Hitachi’s Sleek New HDTV Monitors and Televisions Will Be the First Ultra Thin Displays to Hit the Market -- --

LAS VEGAS, INTL. CES (Booth: Central 11906) – Jan. 4, 2008 – As the advertising around Las Vegas have been hinting for days, “1.5 Is Coming…” and, after much anticipation, it’s now here. For the first time in the U.S., Hitachi is officially unveiling its new line of Ultra Thin LCDs. Having already received overwhelmingly favorable response in sneak previews to overseas audiences last Fall, the new line called “1.5” – in reference to its 1.5-inch depth – is now expected to be among the hottest items being announced and displayed at this year’s International CES.

These slim, stylish LCDs from Hitachi represent an important new category of product that is being called Ultra Thin Displays. The Hitachi Ultra Thin 1.5 series have been available in Japan since December of last year and will be available for U.S. consumers in early 2008.

Initially offered in three screen sizes (32-inch, 37-inch and 42-inch), the 1.5 displays are engineered to provide consumers with a new range of placement options throughout the home. In-depth focus group research shows consumers perceive Hitachi’s Ultra Thin Displays to be modern and sleek, and the displays will create a positive design and technology statement for living rooms, bedrooms and offices. The new 1.5 line is further differentiated by its appealing design that, importantly, extends a complete 360 degrees around. So whether the displays are seen from the front, a side angle or from the back, the elegant lines and distinctive aesthetics demonstrate an attention to detail that make the displays the ideal complement to a luxury lifestyle.

“The buzz and excitement about our new ‘1.5’ line has been building around the world for months, so we are thrilled and proud to now introduce and demonstrate the products to a U.S. audience,” said Daniel Lee, vice president of marketing for Hitachi America, Ltd., Ubiquitous Platform Systems Division. “We expect this new category of Ultra Thin Display being led by Hitachi to be a real standout at CES and for that momentum to carry forward into 2008 as we begin delivering the displays to consumers. We intend to invest heavily in marketing, advertising and sales to drive this important new segment of our business. In fact, evidence of that is already visible all around Las Vegas from our initial product launch ad campaign. This Ultra Thin achievement is a huge milestone for Hitachi and we are extremely optimistic about the potential for our new line and the category overall.”

This new type of display is designed for a highly affluent and refined segment of consumers who seek luxury, style and prestige. This extremely discerning audience also demands a set of features, technologies and design aesthetics that are separate and very distinct from those found in today’s traditional Flat Panel Displays.