News Releases



-- Hitachi Technologies Spur Advancements in HDTV, DVD Camcorder, and Fiber-to-the-Home Networking --

LAS VEGAS (CES BOOTH #11906) – January 8, 2007 –Hitachi, Ltd. (NYSE: HIT), a leading global electronics company, this week will demonstrate its engineering innovations with a wide range of products and technologies at the 2007 Consumer Electronics Show in the Las Vegas Convention Center Central Hall, Hitachi Booth #11906.

New Hitachi products on display will include innovations in 1080 plasma HDTV technologies, the industry’s first hybrid DV camcorder; advancements in LCD display technologies, such as a compact and ergonomic 3D LCD panel; new hard disk drive recording technologies, including iVDR, Blu-ray and the world’s first 1-Terabyte HDD.

“The Hitachi Group of Companies is one of the world’s most diverse organizations serving both consumer and industrial markets. The net effect of the brand is that the company touches many people in both visible and invisible ways, making Hitachi a key ingredient in the supply chain to the consumer,” said Tadahiko Ishigaki, Chief Executive for North America and senior vice president of Hitachi, Ltd. “The company’s business base spans a wide range of end-to-end technologies starting from consumer electronics including end-user display products such as flat panel televisions and DVD Blu Ray optical and magnetic media and hard disk drives for content storage -- right through the supply chain to fiber-to-the-home telecom technology, home networking, professional broadcast equipment for transmitting content at the front end of the chain, and even the technology that generates the power to drive so many consumer conveniences.”

“While much of the technology we are showing at CES 2007 is direct facing to the consumer, it is important to note that Hitachi is behind the scenes in many aspects of daily life and the company has wide impact on people. So we are pleased to have the opportunity to exhibit the consumer-facing technology from Hitachi that makes life more enjoyable for people and some of the behind-the-scenes technology that makes it possible. Among the products are those from Hitachi, Ltd., Hitachi America, Hitachi Global Storage Technologies, Hitachi Telecom and Maxell, a subsidiary of Hitachi Maxell and a key Hitachi Group Company.”

Television & Front Projector Technologies
Hitachi announced today the world’s first 50-inch 1080 HDTV flat panel for under $2,500, joining Hitachi’s newest lineup of flat panel, LCD and micro-display HDTVs. This new model reflects the first time Hitachi’s 1080 technology has expanded to the 50-inch screen size, featuring a category-leading total of 1.3 million pixels of resolution with a 1280x1080 display format. Joining the world’s first 50-inch model in the H401 plasma series are two more models featuring 42-inch and 55-inch screen sizes.

Hitachi’s H501 and H201 LCD Series provide the best motion sharpness for LCD, harnessing Hitachi’s Black Frame Insertion technology. The H201 Series will ship starting with the 32-inch model in May 2007, followed by the 37-inch model in June 2007. The H501 Series will begin shipping its 50-inch models in February 2007, with the 42-inch models shipping in April 2007 and the 55-inch models shipping in July 2007.

The world’s first Full HD1080 LCD Rear Projection (RP) models in 50-inch, 55-inch, and 62-inch will be will be introduced in 2007 by Hitachi. These models will utilize 3-LCD technology with a 3-panel light engine for high picture contrast and image clarity. Hitachi’s Full HD1080 LCD RP models will be available in late 2007 with prices to be announced at introduction.