News Releases



-- New Division Combines Former Digital Media and Home Electronics Divisions --

BRISBANE, California, March 13, 2006 - Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., (NYSE: HIT), today announced the formation of the Ubiquitous Platform Systems Division (UB), which will focus on both consumer and enterprise digital media products and services. The new division of Hitachi America, which will be effective April 1, combines the Digital Media Division in Brisbane, Calif. and the Home Electronics Division, based in San Diego. The new division will be headed by Kenji Nakamura, most recently vice president and general manager of the Home Electronics Division, headquartered in San Diego. Hiroshi Tsuganuma, vice president and general manager of the Digital Media Division, has been named as general manager, America Department, International Sales Division, Consumer Business Group, Hitachi, Ltd., Tokyo Japan.

In making the announcement, Masahide Tanigaki, president and CEO of Hitachi America, Ltd. said, “The Ubiquitous Platform Systems Division is being formed to provide a single, integrated contact point for Hitachi’s range of digital display products in the U.S. and more closely align operations in the U.S. with those of Hitachi’s Ubiquitous Platform Systems operations in Asia and Europe. The UB Division will serve customers in traditional professional and consumer markets, and also seek opportunities in the emerging “cross over” electronics sectors where platforms for digital content are beginning to proliferate.”

“The “cross over” market is the emerging space where the consumer market and the business market overlap and converge. Professional-grade computer and digital technologies are “crossing over” and being implemented into the home environment at a dramatic pace. Hitachi and other electronics manufacturers therefore have a new opportunity and challenge to not only grow the traditional professional and consumer markets but also develop this new area in response to a quickly changing customer environment,” said Mr. Tanigaki.