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Hitachi America, Ltd. Announces the Appointment of Kensuke Oka as New President and CEO

Tarrytown, New York, August 4, 2011 – Hitachi America, Ltd. today announced the appointment of Mr. Kensuke Oka as President and CEO. Mr. Oka, who currently serves as General Manager, Intellectual Property Group, Hitachi, Ltd. succeeds Chiaki Fujiwara, who has been appointed Deputy General Manager of Sales & Marketing Division and Marketing Integration & Strategy Division, Industrial & Social Infrastructure Systems Company, Hitachi, Ltd. The appointments will be effective as of October 1, 2011.

Mr. Oka has served as General Manager, Intellectual Property Group, Hitachi, Ltd. since April, 2009. Prior to his current role, he served as Deputy Managing Director of Hitachi Asia Ltd. from April, 2006 to March, 2009. He joined Hitachi, Ltd. in 1976 and has held various supervisory and senior management positions. His background includes extensive experience in several areas, including human resource and invention management, and business management in the field of power & industrial systems. He graduated from the University of Tokyo with a Bachelor’s degree in Law.

Mr. Fujiwara has served as President and CEO, Hitachi America, Ltd. since April, 2010. He joined Hitachi America, Ltd. in October, 2008 serving as Senior Vice President and General Manager of the Industrial Systems Division and Corporate Business Development. Prior to joining Hitachi America, Ltd. he served as Deputy General Manager, Global Business Division, Hitachi Ltd. from 2006 to 2008. He joined Hitachi, Ltd. in 1978 and has held various senior management positions during his tenure with Hitachi including positions with Hitachi China, Ltd. and Hitachi Europe, Ltd. His background includes industry expertise in Industrial Equipment Systems and Information & Telecommunication Systems. Mr. Fujiwara holds a Bachelor’s of Science degree in Mechanical Engineering and is a graduate of Keio University, located in Tokyo, Japan.

About Hitachi America, Ltd.

Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies, offers a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit For more information on other Hitachi Group companies in the United States, please visit

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at


Lauren Raguzin
Hitachi America, Ltd.

Mickey Takeuchi
Hitachi America, Ltd.

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