News Releases


Hitachi Launches Brand Campaign Highlighting Social Innovation Business

-- Campaign Highlights Hitachi’s Expertise and Support for Social Infrastructure --

TARRYTOWN, NY, October 4, 2011 – Hitachi America, Ltd. today announced the debut of a new corporate brand campaign, an evolution of its “Interconnected” campaign, first launched in 2009. The new campaign targets governmental influencers and policy makers a key target audience for Hitachi underscoring the company’s commitment to the Social Innovation Business. Simply, Hitachi’s Social Innovation Business fuses IT technologies with innovative solutions that improve social infrastructure.

“Our brand campaign illustrates Hitachi’s on-going commitment to improving global infrastructure through our focus on the Social Innovation Business,” said Lauren Raguzin, Director of Branding and Corporate Communications, Hitachi America, Ltd. “By offering social infrastructure solutions that take advantage of the latest technologies, research and products, Hitachi is helping to improve the quality of life for people around the world, which ultimately helps to create a more sustainable society. The new campaign illustrates how the Social Innovation Business connects the foundations of society,” she continued.

The campaign features a new print execution featuring Hitachi’s familiar “red road visual” highlighting the way in which Hitachi’s Information and Control Systems support management of global infrastructures more efficiently and eco-consciously in the power, rail and water flow management industries. A digital campaign including a Bloomberg Businessweek IPAD application also launches this month along with a revamped campaign microsite (

Additionally, as part of the corporate brand campaign, Hitachi is a premier sponsor for the first time of The World Business Forum, a leading business symposium featuring some of today’s top business visionaries. The Forum draws more than 5,000 senior executives from around the world, including President Bill Clinton as a keynote presenter at this year’s event. The event takes place October 5-6, 2011 at the Jacob Javits Center in New York City.

The new enhanced microsite allows visitors to navigate the web site more quickly and easily. Visitors can explore the diversity and breadth of Hitachi’s leadership in the fields of Energy, Green Mobility, Green IT, High Functional Materials, Life Sciences and Water Management.

Print advertising will run in mainstream publications including: The Atlantic Magazine, Bloomberg Businessweek and The Economist. The print campaign launches this month through June, 2012.

Banner ads through a variety of online media are aimed at driving visitors to the microsite. Online media partners include,, Google, Harvard Business Review, and Washington Billings for the campaign were not disclosed.

Gotham, Inc. is responsible for the creative and production and Initiative handles the media buying for this year’s campaign.