News Releases


Hitachi America Names Fukuda VP and GM of Home Electronics Division

Feb 7, 2000 14:52 PM

BRISBANE, Calif., February 7, 1999 – Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., (NYSE: HIT), today announced the appointment Masahiro (Dave) Fukuda as vice president and general manager of its Home Electronics Division, based in San Diego, Calif. Mr. Fukuda succeeds Yutaka Matsushima, who is retiring and returning to Japan.

In making the announcement, Tomoharu Shimayama, president and CEO of Hitachi America, Ltd., said, “We are very pleased to have Mr. Fukuda as head of our Home Electronics Division. He brings more than 30 years of experience in Hitachi, Ltd., 12 years of which have been in the United States. At the same time, we are most grateful for the many years of leadership provided by Mr. Matsushima in propelling Hitachi’s line of UltraVision projection televisions to a leading market position in North America.”

Mr. Fukuda joined Hitachi, Ltd. in 1970 and has held a succession of increasingly responsible positions in sales and marketing in Hitachi’s international sales divisions for both consumer and industrial products. He rejoined Hitachi America’s Home Electronics Division last year as assistant to the president from his position as international sales manager for the Consumer and Information Media Group in Tokyo, Japan.

Mr. Matsushima has served with Hitachi for 38 years in a range of senior sales and marketing management positions with the company. He has headed the Home Electronics Division of Hitachi America, Ltd. for the last several years and prior to that was president of Hitachi Sales Corp. of Canada, responsible for consumer electronics in Canada. ABOUT HITACHI The Hitachi America, Ltd., Home Electronics Division, markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), color TVs, DVD players, VCRs, and camcorders, as well as security and observation system products. The company’s premium products are sold under the Hitachi UltraVision and UltraVision Digital brand names.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 7,977 billion yen ($65.9 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi’s Web site at

*At an exchange rate of 121 yen to the dollar.