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Hitachi Announces New $9,995 Price Point on Sleek, High Definition 42-Inch Plasma Display Panels

Feb 20, 2001 09:10 AM

-- Product To Ship Today, Boasts New Extended Warranty and Additional Value Added Benefits --

BRISBANE, Calif.,, February 20, 2001 - Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., Tokyo, Japan (NYSE: HIT), today announced a significant price improvement on the world-class 42-inch Hitachi Plasma Display Panel CMP4120HDU. Featuring a new extended warranty, Hitachi's sleek, flat screen display will begin shipping today at the new price point of $9,995. Hitachi, a world leader in the plasma display market, will offer customers the innovative, best-of-breed display unit with a two-year limited warranty, double that of the conventional one-year limited warranty.

"While we continue to focus on the development of the most sophisticated and innovative products, we recognize the need to offer our solutions at a competitive price," said Pete Denes, national sales manager of Hitachi America, Ltd., Computer Division, Multimedia Presentation Products. "By reducing the cost of the popular new 42-inch Plasma Display, and including a new extended warranty, Hitachi is providing customers with a cost effective solution, while maintaining the highest standard of quality."

Mountable virtually anywhere, the CMP4120HDU provides superior visibility with a 160-degree viewing angle, and an impressive contrast ratio of 700:1. The CMP4120HDU can also be mounted either vertically or horizontally - ensuring limitless flexibility for customer installations. Featuring a native resolution of 1,024 x 1,024, this high-definition display provides sharp, vivid images for maximum visual impact.

In a continuing effort to offer the most advanced products at competitive price points, Hitachi has extended upon the price reduction of the CMP4120HDU by offering a new extended warranty. Now, Hitachi's entire line of Plasma Displays, including both the 42-inch and 37-inch models, includes a two-year limited warranty for parts and labor. In the event that a Hitachi Plasma Display requires maintenance within that time frame, Hitachi's highly trained service personnel will perform necessary maintenance and repairs at no cost to the owner. (Note: Some limitations apply.)

The CMP4120HDU is available now in the United States through Hitachi's network of dealers and distributors. To locate a dealer near you, please contact Hitachi Plasma Sales at

About Hitachi

Hitachi America, Ltd., Computer Division, supplies high-performance computer storage products and multimedia products to OEMs, value-added resellers, system integrators and distributors. The division's products include high-capacity hard disk drives and DVD-ROM and -RAM drives, digital multimedia recorders, hand-held computers, LCD projectors, CRT monitors, color laser beam printers and flat panel and plasma displays.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at

*At an exchange rate of 106 yen to the dollar.

For Media/Investor Inquiries, please contact:

Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920

Kerstin Barr
The Weber Group
Tel: (650) 463-8631

For all other inquiries please call:

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at

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