News Releases


Hitachi Provides Digital Signage Solutions for McDonald's Flagship Locations

Jun 11, 2002 16:52 PM

42nd Street Store and THE Smithsonian National Air & Space Museum -- Advanced Display Solutions Showcase Dynamic Content Within Food Service Concepts and Reinforce New Sophisticated Image --

LAS VEGAS,, June 11, 2002 - Illustrating its commitment to delivering innovative digital signage solutions, Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., Tokyo, Japan (NYSE: HIT), today announced it has partnered with McDonald's to provide more than 55 plasma displays for use as menu boards and digital signage in two breakthrough concept stores - McDonald's 42nd Street Store and the Smithsonian National Air and Space Museum.

Hitachi's digital signage allows vendors and advertisers to reach targeted audiences at the point-of-influence and point-of-sale. On a larger scale, companies with multiple sites nationwide have the ability to control the content from one centralized location ensuring quality control and cost savings. Designed for flexibility, Hitachi's digital signage solutions are easily customized to meet the customers' needs and budgets.

"We're pleased to be working with a forward-thinking customer like McDonald's - a customer with vision, who understands the benefits that digital signage brings to the company," said Pete Denes, director of sales for Hitachi America, Ltd., Computer Division, Visual Display Products. "Hitachi is truly creating the intersection where technology, information and foodservice meet for McDonalds, and we're looking forward to developing like solutions for other companies."

"We're excited to be at the leading edge in implementing the best that technology has to offer in the 21st century and to enhancing our customers' experience with efficient and effective signage and information," said Mike Harshfield, director, Strategy & Innovation - East Division, McDonald's Corporation. "We've been revolutionizing the fast-food industry for the last 45 years and with Hitachi's technology, digital signage solutions and service, we will continue to do so for the next 45 years."