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Hitachi Brings Technology To Life At COMDEX 1999

Nov 15, 1999 15:33 PM

-- Hitachi Demonstrates Enduring Technology Solutions for Home, Boardroom and Business-to-Business Environments --

--Company to Also Focus on DVD: The Storage Technology Format of the 21st Century--

LAS VEGAS, Nevada,, November 15, 1999 -- Underscoring the pervasiveness of Hitachi products throughout all facets of people’s lives, Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., Japan (NYSE:HIT), today announced that the company will feature a wide range of technology products and solutions at COMDEX /Fall ’99.

Five theme-based, interactive vignettes, focusing on the Home, Boardroom, i-Business, Online Trading and the application of DVD, will illustrate the personal and professional benefits of Hitachi technology that people have come to rely on. Hitachi’s full-line of world-class solutions can be viewed at Booth L5855.

"The Internet is driving phenomenal changes in people’s everyday lives that transcend time and location. Hitachi is continuing its 90-year legacy by developing reliable tools that support our customers’ business and personal needs. Our goal is to be a major presence in building the information infrastructure of the future," said Tomoharu Shimayama, president and CEO of Hitachi America, Ltd., the North American arm of Hitachi, Ltd. "From data processing and storage to micro-processing and multimedia, Hitachi products harness the power of information. As a world leader in technology and R&D, Hitachi is proud to be at COMDEX 1999 to demonstrate the dependable technology that will carry our customers into the New Millennium."

Hitachi Home Vignette

The Home Electronics Division of Hitachi America, Ltd. will showcase a wide range of consumer electronics products from its UltraVision and UltraVision Digital product lines. Featured in the booth’s Home vignette is Hitachi’s line of high definition TV and digital-ready products, including the recently launched 61-inch fully integrated high definition TV (61HDX98B), the 53-inch rear projection TV (53SDX89B) and the 36-inch direct view tube TV (36SDX88B).

Also highlighted in the booth are two new cutting-edge TV models, the 52LDX99B, a new 52-inch liquid crystal display (LCD) rear projection TV, along with the company's first-ever 42" flat panel plasma display monitor. Utilizing Hitachi’s SuperViewä technology, the display monitors are thinner, lighter, and more space saving. To demonstrate the high-quality picture image of each of these sets, the company will also display its DVD player, DVP250U. Boasting leading-edge audio and visual technology, a range of screen sizes, products and competitive prices, Hitachi TVs provide a premium viewing experience for the home or office.

Hitachi Boardroom Vignette

Hitachi America, Ltd.’s Computer Division will present its superior multimedia presentation solutions in the Boardroom vignette, including Hitachi’s ePlate handheld PCs, M2 family of multimedia recorders, high-end LCD projectors and DVD-RAM products, "the storage of the 21st Century." Hitachi will unveil its latest achievements for the mobile professional, including the never-before seen HPW-700ET, its next generation Windows-CE based tablet-style handheld PC, as well as the new CPX-940W ultra-portable LCD projector.

Hitachi i-Business and Online Trading Vignettes

Hitachi Data Systems will be behind-the-scenes powering both the i-Business and Online Trading vignettes with enterprise solutions that combine server and storage offerings to meet and exceed companies’ high performance needs. Hitachi will demonstrate its enterprise-wide server solutions backed by Hitachi’s unparalleled experience in service and its heritage in robust computing solutions.

Hitachi will also feature the mid-range Hitachi Freedom Storage 5800 family and the enterprise-level 7700E, offering unrivaled performance for use in applications experiencing thousands of transactions per minute and where nearly continuous availability of data is an absolute necessity for business success.

Additionally, Hitachi Koki Imaging Solutions will feature its high speed Digital Document Copiers (DDC) and its Digital Document Servers (DDS). Hitachi’s DDCs feature a wealth of productivity-enhancing standard features and options including "Scan Once, Print Many" technology, Trayless Automatic Duplexing and Image Rotation. Hitachi’s DDS line delivers a comprehensive solution for document printing and distribution in high-volume network environments

DVD — Storage for the 21st Century

A special feature of Hitachi’s COMDEX exhibit will be a display of DVD and DVD-related products. DVD, with its ultra-high capacity, is an ideal storage solution for the emerging multimedia world. The ever-increasing storage requirements in the enterprise along with the advent of digital video and movies at home are driving demand for large capacity re-writable storage. Hitachi’s DVD solutions offer a highly reliable format designed with future expandability in mind.

Plasma — Display Technology for the 21st Century

Hitachi will also showcase its Plasma Display Monitors, the next generation of imaging devices that are so slim and lightweight, they are truly a "hang-on-the-wall TV." Featuring leading-edge plasma display technology, Hitachi’s panels offer rich and stunning S-XGA high resolution pictures, full immunity to magnetic fields and a super-slim design that gives big-screen performance in the most limited spaces.

About Hitachi

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 7,977 billion yen ($65.9 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi’s Web site at

*At an exchange rate of 121 yen to the dollar.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, consumer electronics and semiconductors, and provides industrial equipment and services throughout North America. For more information, visit

Hitachi America, Ltd., Computer Division, supplies high-performance computer storage products and multimedia products to OEMs, value-added resellers, system integrators and distributors. The division's products include high-capacity hard disk drives and optical drives, digital multimedia recorders, hand-held computers, LCD projectors, color laser beam printers and flat panel displays.

Hitachi America, Ltd., Home Electronics Division, markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), color TVs, DVD players, VCRs and camcorders, as well as security and observation system products. Premium Hitachi products are sold under the Hitachi UltraVision and UltraVision Digital brand names.

Hitachi Data Systems, recognized as a leading provider of business solutions for the world’s most IT-intensive corporations, offers professional services, multiplatform storage subsystems, and the industry’s broadest line of high-performance servers. The company’s extensive range of products and services, coupled with its business alliances with key industry leaders, enable it to transform IT into business agility for high-end and middle-market customers. Hitachi Data Systems is owned by Hitachi, Ltd. (NYSE:HIT) and has its headquarters in Santa Clara, California. For further information on Hitachi Data Systems, access

Hitachi Koki Imaging Solutions, Inc. (HiKIS) is recognized worldwide for its innovations in printing solutions. HiKIS is a subsidiary of Hitachi Koki Co. Ltd., one of the world's most advanced print engine manufacturers, and part of the $66 billion Hitachi Group of companies. The HiKIS/Hitachi Koki team combines world-class print engines, print controllers, software technology and imaging supplies to make it a global leader in the development of the world's best printing solutions.

Hitachi NSA, a member of the Hitachi Group, is a leading supplier of display technology in the United States of America. With numerous product awards for excellence, Hitachi NSA provides superior quality displays at value prices to business, education, government and professional markets. For more information please contact Hitachi NSA Customer Relations at 1-800-441-4832, or via email at Information is also available on the World Wide Web at

Maxell Corporation of America is a leading full-line manufacturer of digital and analog media products for audio, video and camcorder applications, accessories and headphones, computer storage media, batteries and professional audio and video media.

For Media/Investor Inquiries, please contact:

Gerard F. Corbett
Hitachi America, Ltd.
Vice President
Corp. Communications Group
Tel:(650) 244-7900
Fax: (650) 244-7920

Terry Kubo
Hitachi America, Ltd.

Katey Stewart
The Weber Group

For all other inquiries please call:

If you have any questions specifically about Investor Relations in the United States, please contact our Investor Relations Department at

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