News Releases


Hitachi America, Ltd., Home Electronics Division

Nov 15, 1999 09:44 AM

Corporate Fact Sheet

November 1999


Hitachi America, Ltd., Home Electronics Division, markets a variety of consumer electronics including high-definition TVs (HDTV), projection TVs (PTV), color TVs, DVD players, VCRs and camcorders, as well as security and observation system products. Premium Hitachi products are sold under the Hitachi UltraVision and UltraVision Digital brand names.


Hitachi America, Ltd., Home Electronics Division is a subsidiary of Hitachi, Ltd. headquartered in Tokyo, Japan. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi’s Web site at


Hitachi, Ltd. is one of the world's leading global electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 7,977 billion yen ($65.9 billion). The Company is traded on the New York Stock Exchange (symbol: HIT).


Gary Bennett, executive vice president, sales

Kenji Nakamura, director of business development


1855 Dornoch Court

San Diego, CA 92154


Hitachi America, Ltd., Home Electronics Division features a wide range of products including projection and high definition-ready and high definition digital televisions, direct-view televisions, DVD players, VCRs and camcorders.


Featuring the exclusive Super Bright Lens System, which employs six lenses instead of the standard four, Hitachi offers the ultimate in projection TV picture quality. Among the models in this category are UltraVision HDX and SDX digital projection TVs, the high-end UltraVision UX and SBX series and the affordable CX and GX series. The SDX models in this category offer the option to upgrade to true high definition with the addition of a set-top digital decoder box, while Hitachi’s HDX model is the complete fully integrated set with a built-in 8VSB digital decoder.

Additionally, Hitachi has introduced its new 52-inch, rear LCD projection TV which features a 1.6-inch LCD panel that displays 1.44 million pixels onto a 52-inch screen and projects images more than four times as bright as a typical 36-inch direct view TV. Enhanced images are also attributed to the LCD’s Progressive Scan Display Technology that shows bright, clear pictures unmarred by flicker or other ‘artifacts’ common to conventional TVs.


Boasting leading-edge audio and visual technology, a range of screen sizes and competitive prices, Hitachi direct-view TVs provide a quality home-viewing experience. The direct-view line up of products includes the UX, FX, CX and UltraVision digital and PC and high definition-ready MMV and SDX series.


Hitachi also recently introduced its new DVD player provides the ultimate home entertainment experience by providing true to life picture and audio performance. The unit provides the latest and most innovative DVD features including a built-in Dolby Digital AC-3 decoder, DTS digital sound output, multiple playback modes, fast-access disc navigation system, digital zoom and still picture frame advance.


Hitachi also offers a complete line of innovative and high quality Hi8, 8mm and VHS camcorders with a wide range of price and feature options


Hitachi’s VCRs feature three chassis categories including the 360mm, 380mm and 435mm. Each line provides quality and advanced features that fill all levels of VCR functionality.