News Releases


First Ever Hitachi Roku TV Models Now Launching

50” – 65” Models in 4K Ultra HD Arrive in Stores Beginning this Month

CHULA VISTA, Calif. – October 6, 2016 – Hitachi America, Ltd.’s Digital Media division today announced the introduction and availability of three new 4K Ultra HD Hitachi Roku TV™ models in the US, each featuring the Roku® OS for one of the best streaming experiences in the industry.  Every 4K Ultra HD Hitachi Roku TV provides access to more than 3,500 streaming channels, including 350,000+ movies and TV episodes, and the 4K Spotlight channel that offers curated 4K content making it easy to access stunning video.

“At Hitachi, we have always focused on ensuring our televisions deliver exceptional quality and performance to our customers. With our new smart TV lineup, we know it is absolutely critical to deliver a tremendous user experience, as well,” said Bill Whalen, Director of Product Development, Hitachi America, Ltd., Digital Media Division. “The fusion of the Roku OS into our television lineup enables us to deliver one of the best smart TV experiences in the industry.”

All 4K UHD Hitachi Roku TV models include a quad-core processor and 2160p resolution for brilliant image reproduction. The 55”-Class models (55R7, MSRP $599) will be available at Sam’s Club in early October and the 65”-Class (65R8, MSRP $999) and 50”-Class (50R8, MSRP $499) models will follow shortly thereafter. 

“Hitachi has incredible brand power and is recognized by consumers for making great TVs,” said Chas Smith, SVP and general manager Roku TV & Players. “With the Roku OS delivering a simple way to access a ton of content and Hitachi’s meticulous attention to quality and performance, consumers will really love these beautiful 4K Roku TVs.”