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First Ever Hitachi Roku TV Models Now Launching

50” – 65” Models in 4K Ultra HD Arrive in Stores Beginning this Month

CHULA VISTA, Calif. – October 6, 2016 – Hitachi America, Ltd.’s Digital Media division today announced the introduction and availability of three new 4K Ultra HD Hitachi Roku TV™ models in the US, each featuring the Roku® OS for one of the best streaming experiences in the industry.  Every 4K Ultra HD Hitachi Roku TV provides access to more than 3,500 streaming channels, including 350,000+ movies and TV episodes, and the 4K Spotlight channel that offers curated 4K content making it easy to access stunning video.

“At Hitachi, we have always focused on ensuring our televisions deliver exceptional quality and performance to our customers. With our new smart TV lineup, we know it is absolutely critical to deliver a tremendous user experience, as well,” said Bill Whalen, Director of Product Development, Hitachi America, Ltd., Digital Media Division. “The fusion of the Roku OS into our television lineup enables us to deliver one of the best smart TV experiences in the industry.”

All 4K UHD Hitachi Roku TV models include a quad-core processor and 2160p resolution for brilliant image reproduction. The 55”-Class models (55R7, MSRP $599) will be available at Sam’s Club in early October and the 65”-Class (65R8, MSRP $999) and 50”-Class (50R8, MSRP $499) models will follow shortly thereafter. 

“Hitachi has incredible brand power and is recognized by consumers for making great TVs,” said Chas Smith, SVP and general manager Roku TV & Players. “With the Roku OS delivering a simple way to access a ton of content and Hitachi’s meticulous attention to quality and performance, consumers will really love these beautiful 4K Roku TVs.”

A Simple Smart TV That Consumers Love

Hitachi Roku TV models feature sharp picture quality and smart and simple features for watching TV. The home screen of Hitachi Roku TVs can be personalized with icons for users’ favorite entertainment choices, including over-the-air antenna, game consoles, and cable boxes, together with preferred streaming channels. The intuitive home screen makes it easy to switch among streaming channels, cable boxes, and other devices.  Roku TV offers powerful search and discovery features that can save time and money. Roku search provides an unbiased look across 100+ streaming channels to find movies, TV shows, actors, and directors. Search results are ranked by price, showing where movies and TV shows are free or cheapest to watch. Consumers can use the free Roku mobile app for iOS® and Android devices to control their TV, browse and search for content as well as play personal media on the TV. Roku TV models receive automatic software updates that deliver new streaming channels and features ensuring the TV is up to date.

About Roku, Inc.

Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku customers streamed 4 billion hours of video and music in the first six months of 2016 as compared to 5.5 billion hours in all of 2015. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.A.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

IOS is a trademark or registered trademark of CISCO and is used under license.
Android™ is a trademark of Google Inc.  

About Hitachi America, Ltd.

Hitachi America, Ltd. headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, particle beam therapy technologies, automotive products and consumer electronics with operations throughout the Americas. For more information, visit For information on other Hitachi Group companies in the United States, please visit

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges. The company’s consolidated revenues for fiscal 2015 (ended March 31, 2016) totaled 10,034.3 billion yen ($88.7 billion). The Hitachi Group is a global leader in the Social Innovation Business, and it has approximately 335,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information on Hitachi, please visit the company's website at

Press Contacts

Daniel O’Connell    
Brand Definition
(212) 660-2555 ext. 12

Seana Norvell
(408) 641-3135

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