Skip to Content

News Releases


Hitachi America and Tavistock Development Company Partner to Spearhead Movement Analytics and Drone Integration in Lake Nona Community

SANTA CLARA, Calif., and ORLANDO, Fla., May 26, 2021 – Hitachi America, Ltd. (“Hitachi America”) and Tavistock Development Company, announced today that they have signed an agreement to provide Movement Analytics and Drone Integration strategy to better understand, improve and optimize movement within Lake Nona, a 17-square-mile, master-planned community in Orlando, Fla. Named the “Future of Cities” by Fortune Magazine, Lake Nona is a super-connected smart city designed to accelerate innovation and well-being.

Tavistock specializes in the planning, design, finance, construction and development of groundbreaking projects that look to the future of design, technology and human experience. Tavistock’s flagship project, Lake Nona, has been in development for 25 years. Continually ranked among the fastest-growing communities in the country, Lake Nona’s rapid growth has born the need to better understand the movement patterns throughout the community. To best address the issue, Hitachi will leverage Tavistock’s commitment to collaboration, innovation and experience that anchors Lake Nona’s “living lab” environment. Home to the country’s largest and longest-running, single-site autonomous vehicle fleet, a growing 5G network, multiple Fortune 500 businesses, and trailblazing entrepreneurs, there are countless new ideas taking shape in Lake Nona. Hitachi will provide digital analytics to analyze movement patterns within the community to formulate solutions on how to address and mitigate real-life traffic bottlenecks and mobility flow challenges.

“With the expected and constant growth, along with the technological advances Tavistock is planning for Lake Nona, it’s uplifting that they are placing a great importance on frictionless movement of people and traffic within the community,” said Hicham Abdessamad, Chairman & CEO, Hitachi America, Ltd. “Hitachi America, Ltd., is able to capitalize on Lake Nona’s ‘living lab’ environment and marry that with digital solutions and data-driven technologies to provide the needed movement analytics that address real-life people and traffic flows. Moving forward, Hitachi and Tavistock are also working with ecosystem partners to balance distributed community grid loads, which would include renewables and EV future demands.”

“Lake Nona is a place where we’re not just imagining the future, we’re living in it,” said Juan Santos, Senior Vice President of Innovation and Brand Experience Tavistock Development Company. “By partnering with Hitachi and leveraging their multi-modal expertise, we can better understand the dynamic range of movement in Lake Nona, like our autonomous shuttle network and commuter traffic, to help create more efficiencies and enhance user experiences.”

About Hitachi America, Ltd.

Hitachi America, Ltd., headquartered in Santa Clara, CA, is a subsidiary of Hitachi, Ltd. (TSE: 6501). Hitachi America – the North American regional headquarters of Hitachi, Ltd. – and the 101 Hitachi Group companies in North America, employs over 35,000 people as of March 2021. As a responsible corporate citizen, Hitachi Group is focused on its Social Innovation Business, which combines information technology (IT), operational technology (OT) and products to deliver solutions that increase social, environmental and economic value across six domains; IT, Energy, Industry, Mobility, Smart Life and Automotive Systems. This is made possible through Lumada – Hitachi's advanced digital solutions, services, and technologies turn data into insights to drive digital innovation.

Hitachi, Ltd. is a Principal Partner of COP26, playing a leading role in the efforts to achieve a decarbonized society and become a climate change innovator. Hitachi strives to achieve carbon neutrality at all its business sites by 2030 and to achieve an 80% reduction in CO2 emissions across the company’s value chain by 2050.

For information on other Hitachi Group companies in North America, please visit (the United States), (Canada) and (Mexico).

About Tavistock Development Company

Headquartered in Orlando, Fla., Tavistock Development Company is a thoughtful, forward-thinking diversified real estate firm owned by Tavistock Group, a privately held investment organization founded by Joe Lewis more than 40 years ago. Focused on creating long-term value, Tavistock specializes in the planning, design, finance, construction and development of groundbreaking projects that look to the future of design, technology and human experience. Tavistock has produced thoughtfully designed communities that leverage the best aspects of community planning, technology, architecture, sustainability, business development, location and quality of life. For more information, visit

About Lake Nona

Located in Orlando, Fla., Lake Nona is one of the fastest-growing master-planned communities in America. Known for thoughtfully designed neighborhoods, top-rated education facilities, business and research clusters, retail and entertainment centers, and diverse workspaces, Lake Nona encompasses the best Central Florida has to offer. Lake Nona sets the foundation for a collaborative relationship between the people who live, work, and visit there by prioritizing forward-thinking technology, strategic partnerships, education, and wellbeing. For more information, visit

Connect with Hitachi Global Social Innovation Business


Linda Beltran

Karlee Kunkle
Tavistock/Lake Nona


back to top